关键词: 短视频, 古籍, 古籍推广

Abstract: Short video is a popular way of distribution Internet contects at present,and short video marketing promotion is a popular way of promotion.In recent years,under the guidance of national policies,more and more short videos of ancient books promotion have appeared in modern life.As a carrier of Chinese traditional culture,the protection,inheritance and promotion of ancient books are important issues facing the current society.In this regard,this paper adopts the method of data investigation to investigate the accounts related to ancient books promotion on Douyin,Kuaishou and Watermelon video.Through the analysis of their fans,likes,comments,works,promotion types and other aspects,summarizes and draws lessons from the characteristics of high-heated short videos of ancient books promotion,and puts forward several suggestions on using short videos to promote ancient books.

Key words: short video, ancient book, promotion of ancient book